Lead Generation vs. Face-to-Face Sales

In lead generation the objective is to get a response, not to make a sale. To do that, apply techniques which are different from face-to-face sales. One method is to use curiosity. When prospects want to know more, they’ll inquire. So don’t tell too much. Also, you can offer a free gift. Everyone wants something for free. But make the gift relate to your product to better qualify your leads.