Kramer Direct Blog Kramer Direct Blog http://www.kramerdirect.com/blog/index.php Don’t Change Without Proof http://www.kramerdirect.com/blog/index.php?entry=71 Make Sure You’re Making Sense http://www.kramerdirect.com/blog/index.php?entry=70 Blogging to Maintain Your Reputation http://www.kramerdirect.com/blog/index.php?entry=69 Effective Landing Pages http://www.kramerdirect.com/blog/index.php?entry=68 The Value of Videos http://www.kramerdirect.com/blog/index.php?entry=67 To Create a Great Personal Brochure http://www.kramerdirect.com/blog/index.php?entry=66 Business Direct Marketing Notes: http://www.kramerdirect.com/blog/index.php?entry=65 According to the Nielsen company, here is the ranking on consumer trust of on-li http://www.kramerdirect.com/blog/index.php?entry=64 Public Speaking http://www.kramerdirect.com/blog/index.php?entry=63 How To Grab Attention http://www.kramerdirect.com/blog/index.php?entry=62 Maintaining Your Own Promotional Data Base http://www.kramerdirect.com/blog/index.php?entry=61 Remembering Prospects’ Names http://www.kramerdirect.com/blog/index.php?entry=60 How to lower your email opt-out rate http://www.kramerdirect.com/blog/index.php?entry=59 Lead Generation vs. Face-to-Face Sales http://www.kramerdirect.com/blog/index.php?entry=58 How often should you email your house list? http://www.kramerdirect.com/blog/index.php?entry=57 How do you build your own opt-in email list? http://www.kramerdirect.com/blog/index.php?entry=56 Email vs. Social Media http://www.kramerdirect.com/blog/index.php?entry=55 To Improve Copywriting http://www.kramerdirect.com/blog/index.php?entry=54 Video on the Net http://www.kramerdirect.com/blog/index.php?entry=53 Direct Marketing Tips http://www.kramerdirect.com/blog/index.php?entry=52 Direct Marketing Tips http://www.kramerdirect.com/blog/index.php?entry=51 Handle Leads Appropriately (part II) http://www.kramerdirect.com/blog/index.php?entry=50 Handle Leads Appropriately (part I) http://www.kramerdirect.com/blog/index.php?entry=49 Dealing with negative on-line reviews http://www.kramerdirect.com/blog/index.php?entry=48 Buying Continuity http://www.kramerdirect.com/blog/index.php?entry=47 Tired of Your Marketing Message? http://www.kramerdirect.com/blog/index.php?entry=46 How to Attract Prospects http://www.kramerdirect.com/blog/index.php?entry=45 Depicting Baby Boomers in Today’s Economy http://www.kramerdirect.com/blog/index.php?entry=44 Protecting Your Reputation on the Web http://www.kramerdirect.com/blog/index.php?entry=43 Address Objections Up Front http://www.kramerdirect.com/blog/index.php?entry=42 If you know your product has a flaw, address the issue up front in your sales presentation or advertising copy. Show why the flaw is minor and how it is overcome by your product’s other features. If you don’t address the issue, prospects may assume their objection to be a deal breaker. Then you would have no chance of making the sale.]]> Marketing Wisdoms http://www.kramerdirect.com/blog/index.php?entry=41 “Do Not Call” Complaints http://www.kramerdirect.com/blog/index.php?entry=40 Get a “Yes” http://www.kramerdirect.com/blog/index.php?entry=39 Successful Email http://www.kramerdirect.com/blog/index.php?entry=38 Digital or Print? http://www.kramerdirect.com/blog/index.php?entry=37 The Value of “FREE” http://www.kramerdirect.com/blog/index.php?entry=36 Marketing Wisdoms http://www.kramerdirect.com/blog/index.php?entry=35 LinkedIn http://www.kramerdirect.com/blog/index.php?entry=34 Keys to Creating Better Landing Pages http://www.kramerdirect.com/blog/index.php?entry=33 Focus on the three "Cs" http://www.kramerdirect.com/blog/index.php?entry=32 Creating a Top Notch Brochure http://www.kramerdirect.com/blog/index.php?entry=31 Unique Selling Proposition http://www.kramerdirect.com/blog/index.php?entry=30 Statistics Bore. Experience Motivates. http://www.kramerdirect.com/blog/index.php?entry=29 How to be Instantly Likeable http://www.kramerdirect.com/blog/index.php?entry=28 The Anatomy of Leads http://www.kramerdirect.com/blog/index.php?entry=27 The Most Important Word in Selling http://www.kramerdirect.com/blog/index.php?entry=26 You can differentiate yourself in many ways… http://www.kramerdirect.com/blog/index.php?entry=25 Direct Mail’s Advantage Over Digital: http://www.kramerdirect.com/blog/index.php?entry=24 Your Website as Print Media http://www.kramerdirect.com/blog/index.php?entry=23 Speak Plain English: http://www.kramerdirect.com/blog/index.php?entry=22 New “Lead Tracker” Electronic Lead Delivery & Management System: http://www.kramerdirect.com/blog/index.php?entry=21 Advisors and their clients don’t agree on why achieving financial goals is so http://www.kramerdirect.com/blog/index.php?entry=20 Direct Mail vs. Digital Marketing: http://www.kramerdirect.com/blog/index.php?entry=19 Marketing Focus: http://www.kramerdirect.com/blog/index.php?entry=18 Branding Basics: http://www.kramerdirect.com/blog/index.php?entry=17 Mail-To-Web Marketing: http://www.kramerdirect.com/blog/index.php?entry=16 Key Points: http://www.kramerdirect.com/blog/index.php?entry=15 Email Strategy: http://www.kramerdirect.com/blog/index.php?entry=14 Countering “I need to think about it”: http://www.kramerdirect.com/blog/index.php?entry=13 How to increase the “open rate” of your emails and get prospect to “click http://www.kramerdirect.com/blog/index.php?entry=12 Email Marketing Tips: http://www.kramerdirect.com/blog/index.php?entry=11 Email Marketing: http://www.kramerdirect.com/blog/index.php?entry=10 Handling Disagreements: http://www.kramerdirect.com/blog/index.php?entry=9 To Improve Response: http://www.kramerdirect.com/blog/index.php?entry=8 5 Golden Rules of Lead Generation: http://www.kramerdirect.com/blog/index.php?entry=7 Building Consumer Confidence http://www.kramerdirect.com/blog/index.php?entry=6 Handling Confrontation: http://www.kramerdirect.com/blog/index.php?entry=5 Promotion Design: http://www.kramerdirect.com/blog/index.php?entry=4 Promotion Design http://www.kramerdirect.com/blog/index.php?entry=3 Negotiations http://www.kramerdirect.com/blog/index.php?entry=2 Email Marketing Tips http://www.kramerdirect.com/blog/index.php?entry=1