Boomers and Social Media

Boomers have a great deal of access and interaction with social media.  92% of Boomers say they have access to a social media channel – mainly Facebook.  82% of Boomers have access to Facebook, up from 76% a year ago.  But they are not influenced by social media for purchases.  Only 1/3 say they purchased a product after seeing it on social media which is significantly lower than the younger generation that tops a whopping 70%.