kramer

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About kramer

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So far kramer has created 118 blog entries.

Differentiate Yourself

Help new customers comparison shop by differentiating yourself from your competitors and communicating the differences.  Use comparison charts, customer comments and survey results to explain and support what makes you different.

July 24th, 2017|

Share Customer Review

Provide credible customer reviews that mention both pros and cons, not just glowing testimonials.  People pay more attention to reviews that provide solid insights that will help them make more informed buying decisions.

July 17th, 2017|

Eliminate Stumbling Blocks

If you are doing one-step selling, make sure you know your prospect’s top three buying objections and address them … sooner rather than later.  This will get their attention and secure the sale for you.

July 10th, 2017|

Highlight Your Guarantee

A rock solid money-back guarantee is important because it means you stand behind your product/service.  Your guarantee is particularly important to prospects because it eliminates the financial risk for first timers.

July 3rd, 2017|

No Obligation

These are powerful words.  Remind those responding to your lead generation message that there is no obligation to buy, just an opportunity to let them know you have a solution to help enhance their well-being.

June 26th, 2017|

Ask for Referrals

Don’t be shy about asking your customers for referrals.  Birds of a feather really do flock together.  Referrals are much more likely to respond than cold prospects.  Ask for permission to reference the person making the referral.

June 19th, 2017|

Ideal Customer

Your ideal customer is a myth.  How do you acquire new customers?  Find new areas for growth by offering new products, not only to your existing client base but to reach a market that you have never touched.  Find those customers who need your new products and services.  Targeting prospects who don’t even realize they […]

June 12th, 2017|

The Art of the Offer

In marketing, your secret weapon is the offer.  Your offer is everything you’re willing to give in exchange for a response, which can be a call, mail-back or click. The offer should answer your prospect’s biggest question:  “What’s in it for me?”  Remember that whether it’s a gift, discount or information, using the word “free” […]

June 5th, 2017|

Boomers and Social Media

Boomers have a great deal of access and interaction with social media.  92% of Boomers say they have access to a social media channel – mainly Facebook.  82% of Boomers have access to Facebook, up from 76% a year ago.  But they are not influenced by social media for purchases.  Only 1/3 say they purchased […]

May 30th, 2017|

Boomers and Technology

Baby Boomers are on-par with younger generations when it comes to smartphone ownership, online shopping and social media access.  3 out of 4 Baby Boomers own a smartphone, up 19% from a year ago.

May 22nd, 2017|