kramer

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About kramer

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So far kramer has created 125 blog entries.

5 Marketing Ideas to connect with Seniors

1) Participate in community events; 2) Connect through local radio; 3) Get listed on both online and print directories or even the local Senior Newsletter; 4) Sponsor your own event and include a take-away info packet they can refer back to; 5) Get published, establish authority to show your expertise by writing an article or […]

September 18th, 2017|

What’s in a Name

Engage your customers by giving a Name to your guarantee, discount or service program. It adds oomph to your message, costs you nothing and strengthens your branding, setting you apart from your competition.

September 11th, 2017|

How to Retrieve a Letter Mailed by Mistake

File a “Sender’s Application for Recall of Mail” with the Post Office. The service is free, but your chances are best if you file before the mail is collected from the mail box.

August 28th, 2017|

Social Login

More than 2 billion people (about 1/3 of the world’s population) use social networks.  Allowing customers to register using one of their social IDs such as Facebook, Twitter or Linkedin can help make your opt-in experience faster and better, something that’s critical given the increase in engagement on smartphones, where filling out forms can be […]

August 21st, 2017|

Test New and Old Ideas

Test adding customer reviews to your landing page.  Test emphasizing your guarantee on your website or in your next mailing campaign.  Test adding the word “Free” to your advertisements. Testing ideas will show you which of these “little things” can make the biggest difference in your marketing efforts.

August 14th, 2017|

Establish Rapport

The longer the sales cycle and higher your product’s price tag, the more likely it is that you will need to invest more effort in establishing rapport.  Ultimately, it helps you gain your prospect’s trust.  That is why it pays to send a series of messages offering something of value such as an industry article, […]

August 7th, 2017|

Ask to Be a “Back-Up”

It probably sounds counter-intuitive to most marketers, but when prospects already have established relationships with competitors, there is value in asking to be their second choice or back-up.  Sooner or later, they will need one.

July 31st, 2017|

Differentiate Yourself

Help new customers comparison shop by differentiating yourself from your competitors and communicating the differences.  Use comparison charts, customer comments and survey results to explain and support what makes you different.

July 24th, 2017|

Share Customer Review

Provide credible customer reviews that mention both pros and cons, not just glowing testimonials.  People pay more attention to reviews that provide solid insights that will help them make more informed buying decisions.

July 17th, 2017|

Eliminate Stumbling Blocks

If you are doing one-step selling, make sure you know your prospect’s top three buying objections and address them … sooner rather than later.  This will get their attention and secure the sale for you.

July 10th, 2017|