kramer

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About kramer

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So far kramer has created 133 blog entries.

Direct Mail Still Kicks Butt

Direct Mail is still the king or ROI when it comes to marketing.  Direct mail has a 79% “immediate act rate” when opened, while email retains just 45%.  According to the CMO Council (2010) the response rate of direct mail campaigns also overpowers email at a staggering 3.4% to a mere 0.12% respectively.

November 13th, 2017|

Podcasts

Posting podcasts is a cost-effective and valuable method for educating your existing client base, attracting prospective clients and strengthening your brand with referral sources. Creating a podcast series distinguishes you and your business.

November 6th, 2017|

More women are the household CFO

According to an Allianz Life study 51% of women say their duties include serving as their family’s CFO.  Additionally more married women (37%) report being their family’s primary breadwinner. 30% of the women said they depend on a financial professional for guidance and 75% of that group said they wish they had done it sooner.

October 30th, 2017|

Marketing to the affluent

Make all your marketing efforts to the affluent mirror the way they see and think about themselves.  Develop, display and convey a position of expertise, good judgment, professionalism and competence.  Present yourself as the most trustworthy of advisors.

October 23rd, 2017|

Women have the purchasing power

91% of mail is picked up by the same person each day; 80% of them are women. And more than 80% of women make all purchasing decisions. When available, always mail to the female of the household.

October 16th, 2017|

You’re selling solutions, not products

No one cares about your widgets.  What they care about are their own needs and wants.  For instance:  Mary doesn’t want a Medicare Supplement policy, but she does want full coverage should she become ill.  So offer her the solution not the product.

October 9th, 2017|

Open with a Proposition

Consumers have short attention spans. Instead of building excitement toward your value proposition, open with it. This will attract the recipient’s attention and force you to see if your value proposition is worth sending to other potential customers.

October 2nd, 2017|

Direct Mail vs. Email

80-90 percent of direct mail gets opened, only 20-30 percent of email gets opened on a good day. The response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display, per Direct Mail Marketing Statistics for Small Business (Jan […]

September 25th, 2017|

5 Marketing Ideas to connect with Seniors

1) Participate in community events; 2) Connect through local radio; 3) Get listed on both online and print directories or even the local Senior Newsletter; 4) Sponsor your own event and include a take-away info packet they can refer back to; 5) Get published, establish authority to show your expertise by writing an article or […]

September 18th, 2017|

What’s in a Name

Engage your customers by giving a Name to your guarantee, discount or service program. It adds oomph to your message, costs you nothing and strengthens your branding, setting you apart from your competition.

September 11th, 2017|