Direct Mail Still Kicks Butt
Direct Mail is still the king or ROI when it comes to marketing. Direct mail has a 79% “immediate act rate” when opened, while email retains just 45%. According to the CMO Council (2010) the response rate of direct mail campaigns also overpowers email at a staggering 3.4% to a mere 0.12% respectively.
Posting podcasts is a cost-effective and valuable method for educating your existing client base, attracting prospective clients and strengthening your brand with referral sources. Creating a podcast series distinguishes you and your business.
More women are the household CFO
According to an Allianz Life study 51% of women say their duties include serving as their family’s CFO. Additionally more married women (37%) report being their family’s primary breadwinner. 30% of the women said they depend on a financial professional for guidance and 75% of that group said they wish they had done it sooner.
Marketing to the affluent
Make all your marketing efforts to the affluent mirror the way they see and think about themselves. Develop, display and convey a position of expertise, good judgment, professionalism and competence. Present yourself as the most trustworthy of advisors.
Women have the purchasing power
91% of mail is picked up by the same person each day; 80% of them are women. And more than 80% of women make all purchasing decisions. When available, always mail to the female of the household.
You’re selling solutions, not products
No one cares about your widgets. What they care about are their own needs and wants. For instance: Mary doesn’t want a Medicare Supplement policy, but she does want full coverage should she become ill. So offer her the solution not the product.