february 21, 2012 12:32pm
How to lower your email opt-out rate
1) Make sure at least 50 percent of your email message is informative content, not commercials 2) Use wide margins and lower case type – all CAPS feels like you’re shouting 3) Be concise and state your points quickly 4) The more links you have, the higher the click-through rate 5) Keep your subject line short
february 14, 2012 10:53am
Lead Generation vs. Face-to-Face Sales
In lead generation the objective is to get a response, not to make a sale. To do that, apply techniques which are different from face-to-face sales. One method is to use curiosity. When prospects want to know more, they’ll inquire. So don’t tell too much. Also, you can offer a free gift. Everyone wants something for free. But make the gift relate to your product to better qualify your leads.
february 08, 2012 10:34am
How often should you email your house list?
Many marketers worry about emailing too often which offends prospects and encourages them to unsubscribe. One way to determine the right frequency is to measure the opt-out rate. As a rule of thumb, your opt-out rate should be 1/10 of one percent or less. Add an extra email to your schedule and if you stay under the 1/10 percent rule, you’re okay to increase the frequency.
january 31, 2012 09:55am
How do you build your own opt-in email list?
A popular method is to offer a free subscription to an online newsletter. You can also offer a free webinar or a special report. To get the free offer, the prospect must submit their email address and name which creates your opt-in list.
january 24, 2012 12:38pm
Email vs. Social Media
Email is the method of commercial communication preferred by 74 percent of all online adults according to communications giant Merkle. When emailing, get people to opt-in and then concentrate on marketing to your house file. Emails to house files generate 2-3 times the click through rate than outside lists.
january 17, 2012 10:05am
To Improve Copywriting
1) Be specific, not general 2) Get to the point 3) Tell readers what to do 4) Anticipate objections 5) Tell the benefits of your service 6) Make copy easy to read with short words, sentences and paragraphs 7) Focus on the customer, not your company 8) Engage with action verbs
