Weekly Marketing Message

/Weekly Marketing Message

Direct Mail Still Kicks Butt

November 13th, 2017|

Direct Mail is still the king or ROI when it comes to marketing.  Direct mail has a 79% “immediate act rate” when opened, while email retains just 45%.  According to the CMO Council (2010) the response rate of direct mail campaigns also overpowers email at a staggering 3.4% to a mere 0.12% respectively.


November 6th, 2017|

Posting podcasts is a cost-effective and valuable method for educating your existing client base, attracting prospective clients and strengthening your brand with referral sources. Creating a podcast series distinguishes you and your business.

More women are the household CFO

October 30th, 2017|

According to an Allianz Life study 51% of women say their duties include serving as their family’s CFO.  Additionally more married women (37%) report being their family’s primary breadwinner. 30% of the women said they depend on a financial professional for guidance and 75% of that group said they wish they had done it sooner.

Marketing to the affluent

October 23rd, 2017|

Make all your marketing efforts to the affluent mirror the way they see and think about themselves.  Develop, display and convey a position of expertise, good judgment, professionalism and competence.  Present yourself as the most trustworthy of advisors.

Women have the purchasing power

October 16th, 2017|

91% of mail is picked up by the same person each day; 80% of them are women. And more than 80% of women make all purchasing decisions. When available, always mail to the female of the household.

You’re selling solutions, not products

October 9th, 2017|

No one cares about your widgets.  What they care about are their own needs and wants.  For instance:  Mary doesn’t want a Medicare Supplement policy, but she does want full coverage should she become ill.  So offer her the solution not the product.