5 Marketing Ideas to connect with Seniors
1) Participate in community events; 2) Connect through local radio; 3) Get listed on both online and print directories or even the local Senior Newsletter; 4) Sponsor your own event and include a take-away info packet they can refer back to; 5) Get published, establish authority to show your expertise by writing an article or blog post on Medicare.
What’s in a Name
Engage your customers by giving a Name to your guarantee, discount or service program. It adds oomph to your message, costs you nothing and strengthens your branding, setting you apart from your competition.
How to Retrieve a Letter Mailed by Mistake
File a “Sender’s Application for Recall of Mail” with the Post Office. The service is free, but your chances are best if you file before the mail is collected from the mail box.
More than 2 billion people (about 1/3 of the world’s population) use social networks. Allowing customers to register using one of their social IDs such as Facebook, Twitter or Linkedin can help make your opt-in experience faster and better, something that’s critical given the increase in engagement on smartphones, where filling out forms can be cumbersome.
Test New and Old Ideas
Test adding customer reviews to your landing page. Test emphasizing your guarantee on your website or in your next mailing campaign. Test adding the word “Free” to your advertisements. Testing ideas will show you which of these “little things” can make the biggest difference in your marketing efforts.
The longer the sales cycle and higher your product’s price tag, the more likely it is that you will need to invest more effort in establishing rapport. Ultimately, it helps you gain your prospect’s trust. That is why it pays to send a series of messages offering something of value such as an industry article, link to a podcast or YouTube video. Become your prospects ally first, and then ask for the order. Remember people buy from people . . . necessarily companies. And when all things are equal (price, quality, guarantee, etc.), people buy from the person they like the most. This is why establishing rapport is so important.