Help new customers comparison shop by differentiating yourself from your competitors and communicating the differences. Use comparison charts, customer comments and survey results to explain and support what makes you different.
Share Customer Review
Provide credible customer reviews that mention both pros and cons, not just glowing testimonials. People pay more attention to reviews that provide solid insights that will help them make more informed buying decisions.
Eliminate Stumbling Blocks
If you are doing one-step selling, make sure you know your prospect’s top three buying objections and address them … sooner rather than later. This will get their attention and secure the sale for you.
Highlight Your Guarantee
A rock solid money-back guarantee is important because it means you stand behind your product/service. Your guarantee is particularly important to prospects because it eliminates the financial risk for first timers.
These are powerful words. Remind those responding to your lead generation message that there is no obligation to buy, just an opportunity to let them know you have a solution to help enhance their well-being.
Ask for Referrals
Don’t be shy about asking your customers for referrals. Birds of a feather really do flock together. Referrals are much more likely to respond than cold prospects. Ask for permission to reference the person making the referral.