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Lead Generation for Marketing and Sales

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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.


May 23rd, 2016|0 Comments

80% of consumers across all demographics unsubscribe from emails they no longer wish to receive, according to Adestra.  Make sure your email is read by having a good offer, i.e. free report or new announcement, not just an advertisement.

Programmatic Direct Mail

May 16th, 2016|0 Comments

This is the term used to describe direct mail that follows up with someone who has looked at your website.  According to PebblePost, sending a postcard follow-up within 24 hours to someone who has just viewed your website has been exceedingly successful.  Of course, you must have their mailing address.

Direct mail spending

May 9th, 2016|0 Comments

Almost 70% of businesses responding to Target Marketing magazine’s survey are holding direct mail spending steady or increasing it in 2016.

How to promote yourself

May 2nd, 2016|0 Comments

1) Make your message clear  2) Provide examples  3) Keep repeating your message  4) Establish yourself as an expert on something.