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Lead Generation for Marketing and Sales

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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

How to stand out from the competition

July 25th, 2016|0 Comments

Be different, not just better. Focus on a particular market you can dominate, rather than trying to be incrementally better in a crowd. If you do the same thing as your competitors, it’s a race to the bottom on price.

Negotiation tactics

July 18th, 2016|0 Comments

1) Repeat the last 3 words you hear and then stop talking. The other person may reveal more information to fill the silence. 2) Expose anything negative. This will diminish the impact. 3) Speak with a friendly tone. It keeps the conversation relaxed. 4) If negotiations are failing, acknowledge it. Say “Looks like there’s no way we can make this work.” That phrase sometimes prompts the other person to improve their offer.

Your brand needs to represent the three Ps

July 11th, 2016|0 Comments

1) Positioning – the place a product occupies in consumers’ minds relative to competing products   2) Perception – how your clients and prospects understand their awareness of you   3) Purpose – the reason or objective for your business.

Emails are scanned by recipients, not read

July 5th, 2016|0 Comments

Engage those scanners with: 1) headlines  2) sub-heads  3) bullets  4) photo captions  5) sidebars.