“America’s Most Trusted Name in Lead Generation”
1) Boring - Design colorful graphics to appeal to readers’ love of visual content 2) Annoying - provide value in a way that fits into the needs and objectives of the audience 3) Confusing - Have one clear call to action 4) Simplifying - Best email campaigns keep design interface and messaging simple 5) Targeting - use geographic, socioeconomic and demographic filters that refine your list.
1) 86% of consumers pick up their mail at the first opportunity 2) 63% look forward to receiving mail 3) 79% sort their mail at the first opportunity 4) the average consumer spends an average of about an hour a week sorting and reading their mail.
When customers buy a service, they buy the people who perform it. They choose services based on their feelings toward the providers. Relationships with people providing the service, determines the perception of their service. The more a person is liked, the more capable that person seems.