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80% of consumers across all demographics unsubscribe from emails they no longer wish to receive, according to Adestra. Make sure your email is read by having a good offer, i.e. free report or new announcement, not just an advertisement.
This is the term used to describe direct mail that follows up with someone who has looked at your website. According to PebblePost, sending a postcard follow-up within 24 hours to someone who has just viewed your website has been exceedingly successful. Of course, you must have their mailing address.
Almost 70% of businesses responding to Target Marketing magazine’s survey are holding direct mail spending steady or increasing it in 2016.
1) Make your message clear 2) Provide examples 3) Keep repeating your message 4) Establish yourself as an expert on something.