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Direct Mail is still the king or ROI when it comes to marketing. Direct mail has a 79% “immediate act rate” when opened, while email retains just 45%. According to the CMO Council (2010) the response rate of direct mail campaigns also overpowers email at a staggering 3.4% to a mere 0.12% respectively.
According to an Allianz Life study 51% of women say their duties include serving as their family’s CFO. Additionally more married women (37%) report being their family’s primary breadwinner. 30% of the women said they depend on a financial professional for guidance and 75% of that group said they wish they had done it sooner.