“America’s Most Trusted Name in Lead Generation”
Lead Generation for Marketing and Sales
Weekly Marketing Message
Every week you’ll learn how to make more sales, more profit, faster.
The three parts of any investment are: Price, Service and Quality. Frame your sales approach like this: “What would you rather give up, the finest quality, excellent service, or a few pennies a day?”
When you promise to provide prospects information, give them more than they’re expecting. Give them testimonials, a personal hand-written note, maybe an advertising specialty item, or personal biographically information. Over-delivering will help you stand out in your field.
“Today, most things do. How much is too much?” The response will get you to an amount, which you can then justify or put in perspective.
The standard type font has been Times New Roman for a long time. But many have started to use Helvetica because it is very middle-of-the-road. Some have called the type “professional and honest.”