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Lead Generation for Marketing and Sales

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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Loyalty

September 26th, 2016|0 Comments

To increase a customer’s loyalty, continuously add value. Understand why your customers want your product or service and how they use it.    This will allow you to provide other positive experiences, such as sending information on an unrelated product or service they might like.  This will build stronger relationships with them.

Take Responsibility

September 12th, 2016|0 Comments

Don’t be afraid to say you made a mistake. Learn from failure and re-focus.  Embracing failure in a positive manner will help you become a successful leader.

Segmentation

September 6th, 2016|0 Comments

Splitting your database into many smaller lists based on criteria such as demographic elements, types of purchases or email opens could mean stronger growth for your business. Segmentation enables you to isolate and market to very specific customers on a one-to-one basis. Look first at segmentation when considering marketing campaigns.

Focus on what prospects want, not what you think they need

August 29th, 2016|0 Comments

Listening to them, paying attention to their concerns and understanding their issues will lead to success. For example, if you only present ‘saving money’ as your selling point and cost is really not a factor for your prospect, you may lose the sale.