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Lead Generation for Marketing and Sales

Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Boomers and Technology

May 22nd, 2017|0 Comments

Baby Boomers are on-par with younger generations when it comes to smartphone ownership, online shopping and social media access.  3 out of 4 Baby Boomers own a smartphone, up 19% from a year ago.

Baby Boomers

May 16th, 2017|0 Comments

The population born between 1946 and 1964 are 74 million strong and has more disposable income than any other generation.  They are more likely to be in the upper-income group.  According to Pew Research, 27% of boomers are in the upper income bracket, which is the highest figure of all generations.

“Official” Envelopes

May 8th, 2017|0 Comments

Be careful with “official” envelopes. Faux express envelopes, government notices and other formats can be used to great effect. However, be clear about your intentions. If it's just part of the theme of your message, and people are clear about who you are and what you want, that's fine. If you're trying to trick people or pose as something you're not, that's unethical. If you have to deceive people to get response, there's something wrong with your product or service.

Put Your Deadline on the Outside of the Mailer

May 1st, 2017|0 Comments

Inactivity is your enemy. Action is your friend. Deadlines induce action. Therefore, if you're sure about your mailing date, a deadline can prevent your prospect from setting aside your mailer for later.