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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Persuasive Words from Advertising Guru David Ogilvy (Part II)

October 24th, 2016|0 Comments

1) Introducing  2) Important  3) Amazing 4) Sensational  5) Remarkable  6) Revolutionary  7) Startling

Persuasive Words from Advertising Guru David Ogilvy (Part I)

October 17th, 2016|0 Comments

1) You  2) Free  3)  Because  4) Instantly  5) New  6) Suddenly  7) Now  8) Announcing

Web Sites

October 10th, 2016|0 Comments

When a client makes a referral, the first thing the prospect will do is Google the producer. Since we never get a second chance to make a first impression, your web site is an opportunity to demonstrate your value proposition. It’s hard to stand out if you have bland, static content. Visuals and less text simplify your site. Be specific about your services and types of clients.

Final Expense Life Insurance sales increased

October 4th, 2016|0 Comments

Final Expense Life Insurance sales increased 5% last year according to the Life Insurers Council:  More than 80% of policies were sold through independent agents or independent marketing organizations (IMOs).