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Lead Generation for Marketing and Sales
Weekly Marketing Message
Every week you’ll learn how to make more sales, more profit, faster.
Be different, not just better. Focus on a particular market you can dominate, rather than trying to be incrementally better in a crowd. If you do the same thing as your competitors, it’s a race to the bottom on price.
1) Repeat the last 3 words you hear and then stop talking. The other person may reveal more information to fill the silence. 2) Expose anything negative. This will diminish the impact. 3) Speak with a friendly tone. It keeps the conversation relaxed. 4) If negotiations are failing, acknowledge it. Say “Looks like there’s no way we can make this work.” That phrase sometimes prompts the other person to improve their offer.
1) Positioning – the place a product occupies in consumers’ minds relative to competing products 2) Perception – how your clients and prospects understand their awareness of you 3) Purpose – the reason or objective for your business.
Engage those scanners with: 1) headlines 2) sub-heads 3) bullets 4) photo captions 5) sidebars.