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Lead Generation for Marketing and Sales

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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Direct mail generates warm leads

November 21st, 2016|0 Comments

If you’re a woman whose phones rings and the caller says, “Hi, you don’t know me, I’m Fritz. Want to go out for lunch?” What are the chances that will work? Cold calls cause cold shoulders. Use direct mail to warm up your prospects.

It’s never good to bring bad news

November 14th, 2016|0 Comments

Always use a positive approach in any of your marketing … general advertising, direct mail, or seminars. Never, ever have anything negative in your promotions. You’re selling a feeling. Make prospects feel good.

Personal Stories

November 7th, 2016|0 Comments

Telling interesting stories about yourself will get prospects to remember you. They enable you to brand yourself without selling your services. Personal stories should be unexpected, memorable and lead to a point. Examples might include how you got into the business, how you solved a client’s unique problem or highlighting the personal nature of your business.

Persuasive Words from Advertising Guru David Ogilvy (Part III)

October 31st, 2016|0 Comments

1) Miracle 2) Magic 3) Offer 4) Easy 5) Wanted 6) Challenge 7) Compare 8) Bargain 9) Hurry