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Lead Generation for Marketing and Sales

Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Direct Mail Still Kicks Butt

November 13th, 2017|0 Comments

Direct Mail is still the king or ROI when it comes to marketing.  Direct mail has a 79% “immediate act rate” when opened, while email retains just 45%.  According to the CMO Council (2010) the response rate of direct mail campaigns also overpowers email at a staggering 3.4% to a mere 0.12% respectively.

Podcasts

November 6th, 2017|0 Comments

Posting podcasts is a cost-effective and valuable method for educating your existing client base, attracting prospective clients and strengthening your brand with referral sources. Creating a podcast series distinguishes you and your business.

More women are the household CFO

October 30th, 2017|0 Comments

According to an Allianz Life study 51% of women say their duties include serving as their family’s CFO.  Additionally more married women (37%) report being their family’s primary breadwinner. 30% of the women said they depend on a financial professional for guidance and 75% of that group said they wish they had done it sooner.

Marketing to the affluent

October 23rd, 2017|0 Comments

Make all your marketing efforts to the affluent mirror the way they see and think about themselves.  Develop, display and convey a position of expertise, good judgment, professionalism and competence.  Present yourself as the most trustworthy of advisors.