Help new customers comparison shop by differentiating yourself from your competitors and communicating the differences. Use comparison charts, customer comments and survey results to explain and support what makes you different.
Provide credible customer reviews that mention both pros and cons, not just glowing testimonials. People pay more attention to reviews that provide solid insights that will help them make more informed buying decisions.
If you are doing one-step selling, make sure you know your prospect’s top three buying objections and address them ... sooner rather than later. This will get their attention and secure the sale for you.
A rock solid money-back guarantee is important because it means you stand behind your product/service. Your guarantee is particularly important to prospects because it eliminates the financial risk for first timers.