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Views alone fails to consider the result you are trying to achieve. How much active engagement is what you are really after. If you aren't measuring those, your videos could be under performing and you would never know it. Tools to help you know what your videos are actually doing include Limbik, Tubular and Vidyard.
Target Marketing's annual survey reveals that most small companies are keeping their advertising budgets about the same for 2017. But when it comes to spending on direct mail specifically, roughly 88% are increasing their advertising. Online advertising is expected to be 8% lower than last year.
Did you know 66 percent of emails are opened on a tablet or phone? Or that 60 percent of online traffic is now generated via mobile devices. Google now ranks mobile-optimized sites higher in search results. They even have a site where you can test your mobile-friendliness.