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Lead Generation for Marketing and Sales

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Weekly Marketing Message

Every week you’ll learn how to make more sales, more profit, faster.

Anything negotiated can be renegotiated

August 31st, 2015|0 Comments

If your prospect says they can’t pay more than a certain amount, that may be true. But there are other things that may be negotiated such as the payment terms or product specifications. Buyers may talk price but there are other wants and needs as well.

The Law of Contraction

August 24th, 2015|0 Comments

Marketing guru Al Ries says, “A brand becomes stronger when you narrow the focus. A powerful branding program always starts by contracting the category, not expanding it.”

Problem of Linking On-Line Use

August 17th, 2015|0 Comments

With the rapid increase in smart phones and tablets, understanding on-line behavior has become more difficult. Piecing together a complete picture of activity requires the ability to identify users on every device. Without user identity, there is no way to connect events from one device to another.

Email Communication

August 11th, 2015|0 Comments

When a client sends you an email, always acknowledge immediately. Even if you don’t know the answer, a simple “I’ll check and get back to you” confirms receipt of their message. That will keep them from wondering if you got their email.